Debra's Kitchen

The app’s exact name "debra's kitchen" holds rank 1 with a traffic potential of 76, showing strong brand recognition. Leverage this by reinforcing the brand in the title and subtitle while adding related high‑traffic terms.

Only 2 of the 10 analyzed keywords rank (the brand and "recipe manager offline" at #99). High‑traffic keywords like "offline recipes" (70) and "recipe storage" (63) are not ranked, limiting visibility.

Keywords with traffic >60 and difficulty <45 (e.g., "offline recipes", "recipe storage", "personal cookbook") are prime targets. Incorporate them into the title, subtitle, and keyword field to capture untapped searches.

Despite a perfect 5.0 rating, the app has 0 reviews, which hurts conversion and social proof. Lack of reviews also lowers the app’s perceived trustworthiness in the Food & Drink category.

At $19.99, the price is high for a niche recipe app, likely suppressing installs. Introducing a free trial, limited‑feature free version, or reducing price could increase download volume and improve keyword rankings.

The app is not charting in the Food & Drink category, missing out on organic exposure. Gaining category rank requires both higher install volume and better keyword alignment.