DayMark: Daily Journal

The app scores 100% on quality, meaning its icon, screenshots, and metadata meet Apple’s standards, providing a solid conversion foundation. Maintain these assets while addressing discoverability gaps.

Only 3 of 10 target keywords rank (daymark #9, daily journal #89, reflective journal #68), giving a Keywords Score of 16%. Seven high‑traffic keywords (e.g., voice journal traffic 73) are not ranking, dragging overall visibility.

The app shows a 5.0 rating with 0 reviews, which reduces credibility and hurts Apple’s ranking algorithm. Introduce strategic in‑app review prompts to gather authentic feedback.

The brand keyword "daymark" already ranks #9 with moderate difficulty (40). Emphasize the 50‑word daily journal concept in the title, subtitle, and description to dominate this niche and improve relevance for related searches.

Keywords such as "voice journal" (traffic 73, difficulty 53), "private diary" (traffic 41, difficulty 44), "gratitude journal" (traffic 70, difficulty 63) have strong search volume and manageable difficulty. Add them to the keyword field and naturally embed them in copy to boost rankings.