How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| borderline | #3 | |||||
| hex strategy game | Not ranked | — | — | |||
| number tile game | Not ranked | — | — | |||
| tactical board game | Not ranked | — | — | |||
| hex grid puzzle | Not ranked | — | — | |||
| strategy war game | Not ranked | — | — | |||
| turn based tactics | Not ranked | — | — | |||
| army capture game | Not ranked | — | — | |||
| hexagon strategy | Not ranked | — | — | |||
| number battle | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Borderline: Power in Numbers has a very low overall visibility (12/100) with only its brand name ranking in the top 3. The app suffers from poor keyword coverage, no user reviews, and no category ranking, limiting discoverability. Immediate focus should be on expanding keyword rankings and improving conversion assets.
The app title keyword "borderline" ranks #3 with a traffic score of 35 despite a difficulty of 43, showing strong brand recognition. Leverage this by keeping the brand name prominent while adding supporting keywords.
Only 1 of the 10 analyzed keywords is ranked, giving a Keywords Score of 12%. High‑traffic terms like "hex strategy game" (traffic 45) and "turn based tactics" (traffic 36) are not ranking, indicating missed discovery opportunities.
The app has a 0.0 rating with no reviews, which dramatically hurts conversion rates and the Quality Score (50%). Users are less likely to download a game with no social proof.
Incorporate top‑traffic keywords into the subtitle and keyword field (e.g., "hex strategy game, turn based tactics, number tile game") while staying within Apple’s character limits. This can boost the Keywords Score and overall visibility.
Current Quality Score is only 50%; improve screenshots and add a 15‑second gameplay video highlighting hex‑grid battles and tactical depth. Use captioned screenshots that emphasize unique mechanics to increase conversion.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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