Borderline: Power in Numbers

The app title keyword "borderline" ranks #3 with a traffic score of 35 despite a difficulty of 43, showing strong brand recognition. Leverage this by keeping the brand name prominent while adding supporting keywords.

Only 1 of the 10 analyzed keywords is ranked, giving a Keywords Score of 12%. High‑traffic terms like "hex strategy game" (traffic 45) and "turn based tactics" (traffic 36) are not ranking, indicating missed discovery opportunities.

The app has a 0.0 rating with no reviews, which dramatically hurts conversion rates and the Quality Score (50%). Users are less likely to download a game with no social proof.

Incorporate top‑traffic keywords into the subtitle and keyword field (e.g., "hex strategy game, turn based tactics, number tile game") while staying within Apple’s character limits. This can boost the Keywords Score and overall visibility.

Current Quality Score is only 50%; improve screenshots and add a 15‑second gameplay video highlighting hex‑grid battles and tactical depth. Use captioned screenshots that emphasize unique mechanics to increase conversion.