Nyota - Shagun & Guest Manager

All 10 target keywords (e.g., "nyota", "shagun tracker", "wedding guest list") have 0% ranking despite combined traffic potential of ~560 searches per month and moderate difficulty (29‑54). The app’s title and description lack these terms, preventing discovery.

The app shows N/A rating with 0 reviews, resulting in a low Quality Score (50%). Lack of social proof harms conversion and may trigger Play Store trust filters.

Keywords like "gift registry" (67 searches) and "indian wedding planner" (56 searches) have medium difficulty and are directly aligned with Nyota’s value proposition. Adding them to the short description, long description, and subtitle can capture ready‑made demand.

The audit shows no mention of screenshots or video. Adding 5+ high‑resolution screenshots plus a 15‑second promo video in English and Hindi can boost Quality Score and click‑through rates, especially for the Indian market.

Nyota addresses a specific cultural pain point—digitalizing the traditional "red notebook" for Indian families. This unique angle can be emphasized in copy and ad assets to differentiate from generic event apps.