This audit was generated on March 20, 2026
The data may no longer be up to date.
This audit was generated on March 20, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| merlot receipts | #1 | — |  |     | ||
| receipt organizer | #99 |  |  |      | ||
| receipt scanner | Not ranked | — | — |    | ||
| expense tracker | Not ranked | — | — |      | ||
| scan receipts | Not ranked | — | — |  | ||
| expense report | Not ranked | — | — |    | ||
| business expenses | Not ranked | — | — |    | ||
| receipt management | Not ranked | — | — |  | ||
| tax receipts | Not ranked | — | — |  | ||
| reimbursement tracker | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Merlot Receipts has a strong brand presence (rank 1 for its exact name) and perfect quality score, but its overall visibility is low due to poor keyword coverage and no category ranking. Immediate focus should be expanding high‑traffic keyword usage and improving conversion assets.
The exact‑match keyword "merlot receipts" ranks #1 with a traffic potential of 58 and moderate difficulty (35), giving the app a solid foothold for brand‑related searches.
The app scores 100% on quality, indicating strong performance, stability, and compliance, which can be leveraged in marketing and user acquisition.
Only 2 of the top 10 target keywords rank (brand keyword and receipt organizer at #99). High‑traffic keywords like "receipt scanner" (traffic 77) and "expense tracker" (traffic 71) are not ranked, severely limiting discoverability.
The app is not ranked in the Utilities category, which prevents it from appearing in category charts and reduces organic exposure to relevant users.
Add the top‑traffic, moderate‑difficulty keywords (e.g., receipt scanner, expense tracker, scan receipts, business expenses) to the 100‑character keyword field, prioritizing those with difficulty ≤45 to improve ranking potential.
Incorporate the missing high‑traffic terms naturally into the subtitle and first 250 characters of the description to boost relevance signals without keyword stuffing.
Actionable recommendations to improve your visibility
Your description is 2219 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Merlot Receipts has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 20, 2026.
Merlot Receipts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Merlot Receipts are Pet Cloud, SpendSmart — AI Receipt Tool, ReceiptBox. These apps appear next to Merlot Receipts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Merlot Receipts is listed in the Utilities category on the Apple App Store.
Based on this audit, Merlot Receipts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Merlot Receipts.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US