Somnus: AI Sleep Tracker

The app ranks #8 for its brand term "somnus" (traffic 43, difficulty 51), indicating good brand recognition. Leverage this by keeping the brand term in the title and using it as a seed for related keywords.

Only 4 of 10 targeted keywords are ranked; high‑traffic terms like "sleep score" (traffic 75) and "apple watch sleep" (traffic 49) are not appearing in search. Expand the keyword field and re‑allocate space to capture these missed opportunities.

The app currently has 0 reviews and a 0.0 rating, which heavily penalizes conversion and ranking. Implement an in‑app prompt after a meaningful usage milestone to encourage 4‑star+ reviews.

Keywords such as "sleep pattern analysis" (traffic 46), "sleep experiment" (traffic 48) and "on-device ai" (traffic 64) have moderate difficulty (≈40) and are not ranked. Adding them to the keyword list and mirroring them in the subtitle/description can quickly lift visibility.

Competitors mention Apple Watch less frequently, yet "apple watch sleep" has 49 traffic and no ranking. Emphasize Apple Watch integration in screenshots, subtitle, and keyword set to capture this niche.