Chatham: Zero Cloud Meeting AI

The app’s own brand keyword "chatham" ranks #3 with 19 monthly searches despite a difficulty of 60, showing strong brand recognition. Leverage this by keeping the brand term in the title and subtitle while adding complementary high‑traffic terms.

Only 1 of the top 10 target keywords is ranked; the remaining high‑traffic keywords (e.g., "offline transcription" 32 searches, "meeting transcription" 58 searches) are not ranked at all. This drives the Keywords Score down to 10%. Expand the keyword field and subtitle to include these terms.

The app has 0 reviews and a 0.0 rating, hurting the Quality Score (50%) and overall conversion. Lack of social proof also reduces algorithmic trust. Prompt users for reviews after successful transcription to quickly generate authentic 5‑star feedback.

Keywords like "voice to text" (55 searches, difficulty 58) and "secure recorder" (45 searches, difficulty 39) have moderate difficulty and strong demand. Adding them to the 100‑character keyword field and naturally into the description can capture additional organic traffic.

The Quality Score is only 50%; adding localized screenshots, an App Store video, and clear feature callouts (offline AI, on‑device processing) can boost perceived value and conversion, especially in the Business category where visual cues matter.

Currently not ranked in the Business category charts. By increasing keyword relevance and conversion rate, the app can break into the lower tier of the Business charts, improving discoverability and credibility.