This audit was generated on March 21, 2026
The data may no longer be up to date.
This audit was generated on March 21, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gift ideas | #22 |  |  |      | ||
| gift suggestions | #100 |  | — |     | ||
| giftmind | Not ranked | — | — |     | ||
| birthday reminder | Not ranked | — | — |      | ||
| birthday tracker | Not ranked | — | — |   | ||
| gift finder | Not ranked | — | — |  | ||
| birthday calendar | Not ranked | — | — |  | ||
| never forget birthday | Not ranked | — | — |    | ||
| gift planner | Not ranked | — | — |    | ||
| birthday notification | Not ranked | — | — | |
Apps positioned directly before or after yours on keywords
Shopping
Productivity
Shopping
Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has excellent quality (100% quality score) but suffers from poor visibility, ranking for only 2 of its top 10 keywords and no chart presence. Immediate focus should be on keyword optimization and conversion improvements to boost rankings and downloads.
Only 2 of the 10 analyzed keywords rank (gift ideas at #22 and gift suggestions at #100) despite moderate traffic (48‑44). This limits discoverability. Prioritize moving high‑traffic keywords into the title, subtitle, and keyword field.
Charts Score is 0% and the app is not ranked in the Lifestyle category, indicating insufficient download volume and engagement. Boosting rankings for core keywords will help achieve chart placement.
The app scores 100% on quality and has a 5.0 rating (though with 0 reviews), showing strong stability and user satisfaction. Leverage this by highlighting quality in screenshots and copy.
Keywords like "birthday reminder" (traffic 55, difficulty 65) and "birthday tracker" (traffic 61, difficulty 40) have high search volume but are unranked. Incorporating them in metadata and app copy can capture additional organic traffic.
Competitors share only one keyword each, meaning many of their ranking terms (e.g., "gift finder", "birthday calendar") are unused by your app. Target these gaps to outrank them.
The first 500 characters lack many target keywords (e.g., "birthday reminder", "gift finder"). Updating the description to embed these terms naturally will improve relevance scores.
Actionable recommendations to improve your visibility
Your description is 1916 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Gift Ideas: Birthday reminder has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 21, 2026.
Gift Ideas: Birthday reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Gift Ideas: Birthday reminder are SOUFEEL - Personalized Gifts, Taketoys Gift Helper, GiftWrapp. These apps appear next to Gift Ideas: Birthday reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Gift Ideas: Birthday reminder is listed in the Lifestyle category on the Apple App Store.
Based on this audit, Gift Ideas: Birthday reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Ideas: Birthday reminder.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US