How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gift ideas | #22 | |||||
| gift suggestions | #100 | — | ||||
| giftmind | Not ranked | — | — | |||
| birthday reminder | Not ranked | — | — | |||
| birthday tracker | Not ranked | — | — | |||
| gift finder | Not ranked | — | — | |||
| birthday calendar | Not ranked | — | — | |||
| never forget birthday | Not ranked | — | — | |||
| gift planner | Not ranked | — | — | |||
| birthday notification | Not ranked | — | — |
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Shopping
Productivity
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Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has excellent quality (100% quality score) but suffers from poor visibility, ranking for only 2 of its top 10 keywords and no chart presence. Immediate focus should be on keyword optimization and conversion improvements to boost rankings and downloads.
Only 2 of the 10 analyzed keywords rank (gift ideas at #22 and gift suggestions at #100) despite moderate traffic (48‑44). This limits discoverability. Prioritize moving high‑traffic keywords into the title, subtitle, and keyword field.
Charts Score is 0% and the app is not ranked in the Lifestyle category, indicating insufficient download volume and engagement. Boosting rankings for core keywords will help achieve chart placement.
The app scores 100% on quality and has a 5.0 rating (though with 0 reviews), showing strong stability and user satisfaction. Leverage this by highlighting quality in screenshots and copy.
Keywords like "birthday reminder" (traffic 55, difficulty 65) and "birthday tracker" (traffic 61, difficulty 40) have high search volume but are unranked. Incorporating them in metadata and app copy can capture additional organic traffic.
Competitors share only one keyword each, meaning many of their ranking terms (e.g., "gift finder", "birthday calendar") are unused by your app. Target these gaps to outrank them.
The first 500 characters lack many target keywords (e.g., "birthday reminder", "gift finder"). Updating the description to embed these terms naturally will improve relevance scores.
Actionable recommendations to improve your visibility
Your description is 1916 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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