Lapsed: Days Since Tracker

The app already ranks #2 for the exact brand keyword "lapsed" (traffic 45, difficulty 29) and #5 for the phrase "days since tracker" (traffic 46, difficulty 39), giving it a strong foothold in search for its name. Leverage this by reinforcing the brand in the title and subtitle.

Key habit‑related terms such as "habit tracker" (traffic 57, difficulty 85) and "streak tracker" (traffic 53, difficulty 43) are not ranked. Incorporating these into the keyword field and copy can capture sizable search volume.

Charts score is 0% with no global or category placement. Without chart visibility the app relies solely on search; improving ratings, downloads, and retention is essential to break into the charts.

The app has 0 reviews, resulting in a 0.0 rating. Prompting users for reviews (in‑app prompts after a successful log) can quickly raise the rating and unlock higher quality and chart scores.

Current description hints at a unique visual canvas, yet there are no screenshots or video highlighted in the audit. Adding high‑resolution screenshots and a 15‑second preview showcasing drifting dots will improve conversion and quality score.

With a keywords score of 82% but only 2/10 keywords ranked, re‑allocate space to medium‑difficulty, high‑traffic terms: "habit tracker", "streak tracker", "quit smoking tracker", "sobriety counter", "milestone tracker". Drop low‑traffic or redundant terms to stay under the 100‑character limit.