Mettle: Mental Health for Men

The app holds #1 positions for the brand keyword "mettle" (traffic 83, difficulty 40) and the primary phrase "men mental health" (traffic 66, difficulty 69), proving strong brand recognition and relevance to the core audience.

Five of the ten analyzed keywords with traffic >60 (e.g., "anxiety relief", "stress relief", "meditation for men", "sleep aid", "breathwork") are not ranked, indicating lost discovery potential.

Quality score is only 38% and charts score is 0%, meaning the app has poor install velocity, low retention signals, and no visibility in global or category rankings.

The first 500 characters lack several high‑traffic terms ("anxiety relief", "stress relief", "sleep aid", "breathwork"). Integrating these naturally can boost relevance for those queries.

Competitors like Moodfit and Mindfulness Meditation rank ahead despite similar keyword overlap. Analyzing their screenshots, video, and user‑review language can reveal content gaps to close.