How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| recipe spellbook | #1 | — | ||||
| recipe import | #75 | |||||
| recipe manager | Not ranked | — | — | |||
| recipe organizer | Not ranked | — | — | |||
| meal planner | Not ranked | — | — | |||
| shopping list | Not ranked | — | — | |||
| offline recipes | Not ranked | — | — | |||
| nutrient tracker | Not ranked | — | — | |||
| cooking planner | Not ranked | — | — | |||
| recipe pdf | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Food & Drink
Books
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Food & Drink chart position
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Uber Eats: Food & Groceries
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Instacart: Groceries & Food
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Yelp: Food, Services & Reviews
Domino's Pizza USA
Dutch Bros
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Recipe Spellbook has a strong brand presence with a #1 rank for its exact name, but overall visibility is low (19/100) due to poor keyword coverage, no ratings, and sub‑par store assets. Immediate focus should be expanding and optimizing keywords while improving conversion assets.
The app ranks #1 for "recipe spellbook" with a traffic potential of 64 and a low difficulty score of 27, proving strong brand recognition. Leverage this by keeping the exact match in the title and subtitle.
Only 2 of the top 10 target keywords are ranked (22% keyword score). High‑traffic terms like "recipe manager" (traffic 63, difficulty 61) and "shopping list" (traffic 55, difficulty 69) are missing, severely limiting discoverability.
The app currently has a 0.0 rating with no reviews, which hurts conversion and may impact the quality score. Users are less likely to download a blank‑rated app.
Add high‑traffic, moderate‑difficulty keywords to the 100‑character keyword field: "recipe manager" (63), "meal planner" (66), "shopping list" (55), and "offline recipes" (70, difficulty 40). Prioritize terms under difficulty 50 to improve ranking chances.
Quality score is only 50%. Refresh screenshots and add a short preview video that highlight AI recipe import, offline use, and nutrition tracking. Use captions with target keywords to boost relevance.
Competitor Potluck is ahead with the same shared keyword set. Emphasize unique features (spellbook theme, AI instant import) in the subtitle and description to capture users searching for "recipe manager" and "meal planner".
Actionable recommendations to improve your visibility
Your description is 2280 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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