Plexis

The app’s own name "plexis" already ranks #2 with a traffic score of 58 and low difficulty (25), showing strong brand recognition. Leverage this by keeping the brand at the front of the title and using it in subtitle and promotional text.

Only 1 of 10 target keywords is ranked; the other nine (e.g., "word puzzle", "daily word") have traffic scores 45‑80 but are not indexed. Expand the keyword set in title, subtitle, and keyword field and prioritize those with traffic >60 and difficulty <70.

A 0.0 rating with no reviews drags the Quality Score (50%) and hurts conversion. Implement an in‑app prompt after a successful puzzle solve and offer a small incentive (e.g., extra hint) to encourage 5‑star reviews.

Keywords like "vocabulary game" (traffic 52, difficulty 39) and "clear board" (traffic 45, difficulty 33) offer easy wins. Add them to the keyword list and embed them naturally in the first 3 lines of the description.

No chart or category rank suggests low conversion; improving screenshots, adding a 15‑second preview video, and highlighting the strategic twist can lift click‑through rates. Use bold captions that include top keywords.