Nox: White Noise & Sleep

The app already ranks 9th for its brand name "nox" with 56 estimated monthly searches, showing some brand awareness. Leverage this by reinforcing the brand in the title and subtitle while expanding to related high‑traffic terms.

Only 1 of the 10 target keywords is ranked (10% Keywords Score). High‑traffic terms like "white noise", "sleep sounds", and "rain sounds" have traffic 60‑73 but are not ranked, indicating missed opportunities. Update the title, short description, and long description to include these terms naturally.

The app has 0 reviews, resulting in an undefined rating and hurting credibility. This also lowers the Quality Score (50%). Implement an in‑app prompt after a successful sleep session to encourage 4‑5 star reviews.

The app is not ranked in the Health & Fitness category, meaning it isn’t appearing in category charts. Without category visibility, discovery relies solely on search. Optimizing category‑specific keywords and adding a clear category subtitle can help gain chart placement.

A Quality Score of 50% suggests missing or low‑quality assets (screenshots, video, icon). Adding 5 high‑resolution screenshots and a 15‑second video that showcase the simple one‑tap interface can boost conversion and overall quality rating.