This audit was generated on March 26, 2026
The data may no longer be up to date.
This audit was generated on March 26, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nox | #9 |  |  |      | ||
| white noise | Not ranked | — | — |      | ||
| sleep sounds | Not ranked | — | — |    | ||
| rain sounds | Not ranked | — | — |    | ||
| ocean sounds | Not ranked | — | — |     | ||
| white noise sleep | Not ranked | — | — |   | ||
| sleep noise | Not ranked | — | — | | ||
| fan noise | Not ranked | — | — |    | ||
| thunder sounds | Not ranked | — | — |    | ||
| ambient sleep sounds | Not ranked | — | — |  |
Apps positioned directly before or after yours on keywords
Social
House & Home
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
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Finch: Self-Care Pet
Health Sense: Track & Record
Lazy exercise at home
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healow
MyFitnessPal: Calorie Counter
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Flo Ovulation & Period Tracker
Blood Pressure App
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Nox: White Noise & Sleep has a very low visibility score (10/100) due mainly to poor keyword coverage and no user ratings, while only the brand keyword "nox" ranks (9th). Immediate focus should be on keyword optimization, rating acquisition, and creative assets to lift both the Keywords and Quality scores.
The app already ranks 9th for its brand name "nox" with 56 estimated monthly searches, showing some brand awareness. Leverage this by reinforcing the brand in the title and subtitle while expanding to related high‑traffic terms.
Only 1 of the 10 target keywords is ranked (10% Keywords Score). High‑traffic terms like "white noise", "sleep sounds", and "rain sounds" have traffic 60‑73 but are not ranked, indicating missed opportunities. Update the title, short description, and long description to include these terms naturally.
The app has 0 reviews, resulting in an undefined rating and hurting credibility. This also lowers the Quality Score (50%). Implement an in‑app prompt after a successful sleep session to encourage 4‑5 star reviews.
The app is not ranked in the Health & Fitness category, meaning it isn’t appearing in category charts. Without category visibility, discovery relies solely on search. Optimizing category‑specific keywords and adding a clear category subtitle can help gain chart placement.
A Quality Score of 50% suggests missing or low‑quality assets (screenshots, video, icon). Adding 5 high‑resolution screenshots and a 15‑second video that showcase the simple one‑tap interface can boost conversion and overall quality rating.
Actionable recommendations to improve your visibility
Your description is 1838 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Nox: White Noise & Sleep has a visibility score of 10 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 26, 2026.
Nox: White Noise & Sleep is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Nox: White Noise & Sleep are NOX - The Social Alarm Clock, NOX. These apps appear next to Nox: White Noise & Sleep on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Nox: White Noise & Sleep is listed in the Health & Fitness category on the Google Play.
Based on this audit, Nox: White Noise & Sleep should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Nox: White Noise & Sleep.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US