How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nox | #9 | |||||
| white noise | Not ranked | — | — | |||
| sleep sounds | Not ranked | — | — | |||
| rain sounds | Not ranked | — | — | |||
| ocean sounds | Not ranked | — | — | |||
| white noise sleep | Not ranked | — | — | |||
| sleep noise | Not ranked | — | — | |||
| fan noise | Not ranked | — | — | |||
| thunder sounds | Not ranked | — | — | |||
| ambient sleep sounds | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Nox: White Noise & Sleep has a very low visibility score (10/100) due mainly to poor keyword coverage and no user ratings, while only the brand keyword "nox" ranks (9th). Immediate focus should be on keyword optimization, rating acquisition, and creative assets to lift both the Keywords and Quality scores.
The app already ranks 9th for its brand name "nox" with 56 estimated monthly searches, showing some brand awareness. Leverage this by reinforcing the brand in the title and subtitle while expanding to related high‑traffic terms.
Only 1 of the 10 target keywords is ranked (10% Keywords Score). High‑traffic terms like "white noise", "sleep sounds", and "rain sounds" have traffic 60‑73 but are not ranked, indicating missed opportunities. Update the title, short description, and long description to include these terms naturally.
The app has 0 reviews, resulting in an undefined rating and hurting credibility. This also lowers the Quality Score (50%). Implement an in‑app prompt after a successful sleep session to encourage 4‑5 star reviews.
The app is not ranked in the Health & Fitness category, meaning it isn’t appearing in category charts. Without category visibility, discovery relies solely on search. Optimizing category‑specific keywords and adding a clear category subtitle can help gain chart placement.
A Quality Score of 50% suggests missing or low‑quality assets (screenshots, video, icon). Adding 5 high‑resolution screenshots and a 15‑second video that showcase the simple one‑tap interface can boost conversion and overall quality rating.
Actionable recommendations to improve your visibility
Your description is 1838 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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