This audit was generated on March 29, 2026
The data may no longer be up to date.
This audit was generated on March 29, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| norton antitrack | #1 | — |  |     | ||
| anti tracking | #3 |  |  |   | ||
| identity protection | #88 |  |  |    | ||
| private browser | Not ranked | — | — |      | ||
| fingerprint blocker | Not ranked | — | — |      | ||
| tracker blocker | Not ranked | — | — |     | ||
| privacy browser | Not ranked | — | — |  | ||
| secure browsing | Not ranked | — | — |    | ||
| cookie blocker | Not ranked | — | — |      | ||
| ad tracker blocker | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Norton AntiTrack has a solid brand presence with its primary keyword ranking #1, but overall visibility is low due to poor ranking for high‑traffic privacy keywords, a low quality score, and no chart presence. Immediate focus should be on keyword expansion and conversion improvements to boost rankings and ratings.
The exact match keyword "norton antitrack" ranks #1 with a traffic potential of 82 and moderate difficulty (46), giving the app strong brand authority. Leverage this by keeping the brand front‑and‑center in the title and icon.
7 of the 10 analyzed keywords (e.g., "private browser", "fingerprint blocker", "tracker blocker") are not ranked despite traffic scores above 60 and difficulty under 50. This gap is a major driver of the low 49 visibility score.
A quality score of 38% reflects the 3.8 rating, limited review count (581), short description, and lack of rich visual assets. Improving rating and assets will raise conversion and the overall quality metric.
Incorporate top unranked terms such as "private browser", "fingerprint blocker", and "secure browsing" into the title (if length permits) and short description. This aligns metadata with high‑volume search intent and can quickly lift rankings.
The app currently has 0% chart score. A focused user‑acquisition push (e.g., Google UAC) targeting privacy‑focused audiences can increase install velocity, helping the app appear in global and category charts within weeks.
Actionable recommendations to improve your visibility
Your description is 2747 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): anti tracking.
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Norton AntiTrack has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
Norton AntiTrack is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Norton AntiTrack are Norton360 Antivirus & Security, Tracker Protection, Anti Spy Detector - Spyware. These apps appear next to Norton AntiTrack on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Norton AntiTrack is listed in the Productivity category on the Google Play.
Based on this audit, Norton AntiTrack should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Norton AntiTrack.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US