How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ohana | #1 | — | ||||
| parental controls | #18 | |||||
| screen time limit | #67 | |||||
| app blocker | #81 | |||||
| web filter | Not ranked | — | — | |||
| kid tracker | Not ranked | — | — | |||
| bedtime scheduler | Not ranked | — | — | |||
| safe browser | Not ranked | — | — | |||
| family locator | Not ranked | — | — | |||
| digital wellbeing | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Parenting
Lifestyle
Parenting
Game Casual
Parenting
Productivity
Tools
Occurrence count shows how many keywords each competitor appears on
Parenting chart position
Eyezy: GPS phone tracker
FamilyAlbum - Photo Sharing
Pregnancy App & Baby Tracker
AppClose: Co-Parent Essentials
Huckleberry: Smart Baby Care
Speech Blubs: Language Therapy
Microsoft Family Safety
Kids360: Parental Control App
Pregnancy + | Tracker App
Qustodio Parental Control App
Pregnancy Tracker & Baby App
Findmykids: Kids GPS Tracker
Bark - Parental Controls
Locate Mobile by Number
AirDroid Parental Control
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for its brand keyword but struggles for core parental‑control terms and lacks chart presence, resulting in a low visibility score of 32. Immediate focus should be on keyword expansion, rating improvement, and boosting installs to enter charts.
The keyword "ohana" ranks #1 with traffic score 77, showing strong brand recall. Leverage this by using the brand name in the title and short description to retain top‑of‑search visibility.
The primary term "parental controls" sits at rank 18 (traffic 73, difficulty 42) and is outside the top‑10, limiting discoverability for the most relevant search. Move this phrase into the app title or first line of the short description to improve rank.
Six high‑traffic keywords (web filter, kid tracker, bedtime scheduler, safe browser, family locator, digital wellbeing) are not ranked at all despite traffic scores 50‑82. Integrate them naturally into the long description, bullet points, and metadata.
Charts score is 0 % (global and category not ranked), indicating insufficient download velocity. A focused acquisition push (e.g., incentivized installs, cross‑promotion) is needed to break into the top‑200 charts.
The app is not ranked in the Parenting category, reducing organic exposure. Optimize the category‑specific metadata (category‑specific tagline, localized screenshots) and encourage installs from parenting‑focused audiences.
A 3.5‑star rating from only 570 reviews hurts conversion. Implement in‑app prompts after positive experiences, and run a review‑re‑engagement campaign to boost both rating and review count.
Actionable recommendations to improve your visibility
Your description is 1660 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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