Expense Minder – Money Log

The app holds the #1 position for "expense minder" with 65 search traffic and moderate difficulty (42), indicating strong brand recognition. Maintain this rank while expanding to broader terms.

Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "expense tracker" (80 traffic) and "budget tracker" (75 traffic) are absent, causing missed exposure. The current keyword list needs expansion and optimization.

Charts Score is 0%, meaning the app has no placement in global or category charts, which heavily impacts discoverability on Google Play. This stems from low install velocity and lack of promotional assets.

The short description and long description lack many high‑traffic keywords (e.g., "personal finance", "money manager"). Integrating these naturally can improve relevance for 4‑6 of the top 10 keywords.

With only 64 reviews, the app’s 4.3 rating is decent but low review count limits trust signals. A targeted in‑app prompt to gather 20‑30 new 5‑star reviews can raise social proof and assist ranking.

Competitor "Money Minder - Expense Tracker" shares only one keyword and is currently behind. By outranking them for shared terms (e.g., "expense tracker") and adding unique high‑traffic keywords, you can capture their audience.