Say It: Unsent

The exact match "say it unsent" ranks #3 with traffic 48 and difficulty 32, demonstrating strong relevance. Leverage this by keeping the phrase in the app name and subtitle while adding complementary keywords.

7 of the 10 analyzed keywords (e.g., "unsent messages", "vent app", "private journal") are not ranked despite moderate traffic (34‑64) and manageable difficulty (28‑44). This is the biggest driver of the 17% keyword score.

Rating is 0.0 with 0 reviews, which harms credibility and conversion. The quality score of 50% suggests the store page may be functional but lacks social proof.

The app is not appearing in the Health & Fitness category charts, limiting discovery from category browsers. Competing apps like "Sincerely - Off My Chest" are already ranking for shared keywords.

The subtitle can hold up to 30 characters and is a prime spot for high‑traffic terms such as "unsent messages", "vent app", and "let it go". Updating it can instantly boost relevance for those queries.

At $2.99 the app may deter first‑time users, especially with no reviews. Introducing a free trial or reducing the price to $0.99 can increase install volume, which in turn fuels keyword rankings.