How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| employee payroll & salary slip | #1 | — | ||||
| payroll management | #2 | |||||
| salary slip generator | #7 | |||||
| payroll calculator | #22 | |||||
| salary calculator | #87 | |||||
| attendance tracker | Not ranked | — | — | |||
| employee management | Not ranked | — | — | |||
| work hours tracker | Not ranked | — | — | |||
| leave tracker | Not ranked | — | — | |||
| clock in out | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app enjoys strong visibility for its primary keyword (rank 1) and a solid quality score, but it lacks chart presence and is missing rankings for several high‑traffic keywords, limiting overall visibility.
The exact match keyword "employee payroll & salary slip" ranks #1 with a traffic potential of 38 and moderate difficulty (40), giving the app immediate discoverability for its core audience.
A 75% quality score indicates the app’s UI, stability and basic metadata are solid, providing a stable foundation for further ASO work.
Charts Score is 0% – the app does not appear in any global or category top charts, which dramatically reduces organic exposure and download velocity.
Keywords such as "attendance tracker" (traffic 54, diff 61), "employee management" (traffic 52, diff 40), "work hours tracker" (traffic 64, diff 58) and "clock in out" (traffic 63, diff 39) are not ranked, representing untapped search volume.
Current rating is 3.8 ★ from 195 reviews. Raising the rating above 4.2 and increasing review count will boost conversion rate and may positively influence ranking algorithms.
Competitors ahead in the market (e.g., Hours Calculator: Time Tracker, Payslip: Paystub Maker) rank for keywords like "clock in out" and "salary calculator"; targeting those keywords can erode their lead.
Actionable recommendations to improve your visibility
Your description is 1689 characters, providing good keyword density and information for users.
13 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): salary slip generator, payroll management.
Score of 63/100 indicates solid app store presence.
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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