How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| unitto | #1 | — | ||||
| widget calculator | #27 | |||||
| unit converter | #28 | |||||
| calculator | #32 | |||||
| currency converter | Not ranked | — | — | |||
| date calculator | Not ranked | — | — | |||
| scientific calculator | Not ranked | — | — | |||
| time converter | Not ranked | — | — | |||
| bmi calculator | Not ranked | — | — | |||
| fraction calculator | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Unitto has a strong foundation with a top‑ranked brand keyword, a solid 4.4 rating, and an 88% quality score, but its overall visibility is low (37/100) due to limited keyword coverage and no category ranking.
The brand term "unitto" ranks #1 with 67 traffic and low difficulty (32), securing a reliable discovery source. Leverage this by keeping the brand name prominent in the title and short description.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "currency converter" (traffic 77) and "scientific calculator" (traffic 75) are missing, both with difficulty >85. This limits organic reach dramatically.
The app is not ranked in the Tools category, meaning category‑based browsing traffic is absent. This often stems from insufficient category‑relevant keywords and low install velocity in that segment.
Incorporate high‑traffic, medium‑difficulty keywords such as "unit converter" and "currency converter" into the 30‑character title (e.g., "Unitto: Calculator & Unit Converter") and the 80‑character short description. This can boost rankings for those terms without harming brand visibility.
Rewrite the first 500 characters to naturally embed the missing top keywords (currency converter, scientific calculator, date calculator, time converter, BMI calculator). Use bullet points with the exact phrases to improve relevance signals.
Competitors ahead on "unit converter" and "currency converter" emphasize extensive unit lists and offline rates. Add a highlighted feature section (e.g., "600+ units, offline rates for 150 currencies") and update screenshots to showcase these strengths.
Actionable recommendations to improve your visibility
Your description is 1865 characters, providing good keyword density and information for users.
20 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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