Unitto — calculator, converter

The brand term "unitto" ranks #1 with 67 traffic and low difficulty (32), securing a reliable discovery source. Leverage this by keeping the brand name prominent in the title and short description.

Only 4 of the 10 target keywords are ranked; high‑traffic terms like "currency converter" (traffic 77) and "scientific calculator" (traffic 75) are missing, both with difficulty >85. This limits organic reach dramatically.

The app is not ranked in the Tools category, meaning category‑based browsing traffic is absent. This often stems from insufficient category‑relevant keywords and low install velocity in that segment.

Incorporate high‑traffic, medium‑difficulty keywords such as "unit converter" and "currency converter" into the 30‑character title (e.g., "Unitto: Calculator & Unit Converter") and the 80‑character short description. This can boost rankings for those terms without harming brand visibility.

Rewrite the first 500 characters to naturally embed the missing top keywords (currency converter, scientific calculator, date calculator, time converter, BMI calculator). Use bullet points with the exact phrases to improve relevance signals.

Competitors ahead on "unit converter" and "currency converter" emphasize extensive unit lists and offline rates. Add a highlighted feature section (e.g., "600+ units, offline rates for 150 currencies") and update screenshots to showcase these strengths.