How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mortgage payment calculator | #1 | — | ||||
| mortgage payment | #1 | — | ||||
| home loan calculator | #1 | — | ||||
| mortgage calculator | #2 | |||||
| mortgage estimator | #2 | |||||
| house payment | #2 | |||||
| mortgage amortization | #11 | |||||
| monthly payment calculator | #27 | |||||
| loan calculator | Not ranked | — | — | |||
| biweekly mortgage | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app enjoys strong keyword rankings and a high rating, yielding a solid 80/100 visibility score, but lacks chart placement and misses several high‑traffic keywords, limiting growth potential.
Six of the top ten target keywords rank in the top 2 (e.g., "mortgage payment calculator" #1, "mortgage payment" #1, "home loan calculator" #1), driving the bulk of traffic (average traffic 50+). Maintain this position by monitoring competitor updates.
4.8‑star rating from 334 reviews and a 90% quality score indicate strong user satisfaction, which boosts conversion and retention. Continue to solicit reviews to keep momentum.
Charts score is 0%; the app is not appearing in global or category charts, limiting organic discoverability. Chart placement typically requires a surge in installs and engagement.
Keywords like "loan calculator" (traffic 59) and "biweekly mortgage" (traffic 38) are not ranked despite moderate difficulty, representing untapped search volume.
The first‑500‑character description lacks several top keywords and is short on persuasive copy. Integrate missing terms and add a clear call‑to‑action to improve relevance and click‑through rates.
Competitors ahead in rankings use keyword‑rich screenshots and benefit‑focused hero images. Updating the icon and screenshots with overlay text (e.g., "Free Mortgage & Loan Calculator") can lift install conversion and aid chart performance.
Actionable recommendations to improve your visibility
Your description is 3465 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): mortgage calculator, home loan calculator, mortgage estimator.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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