This audit was generated on April 1, 2026
The data may no longer be up to date.
This audit was generated on April 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mortgage payment calculator | #1 | — |  |     | ||
| mortgage payment | #1 | — | |   | ||
| home loan calculator | #1 | — |  |    | ||
| mortgage calculator | #2 | | |   | ||
| mortgage estimator | #2 |  | | | ||
| house payment | #2 |  |  |  | ||
| mortgage amortization | #11 |  |  |     | ||
| monthly payment calculator | #27 | |  |     | ||
| loan calculator | Not ranked | — | — |    | ||
| biweekly mortgage | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app enjoys strong keyword rankings and a high rating, yielding a solid 80/100 visibility score, but lacks chart placement and misses several high‑traffic keywords, limiting growth potential.
Six of the top ten target keywords rank in the top 2 (e.g., "mortgage payment calculator" #1, "mortgage payment" #1, "home loan calculator" #1), driving the bulk of traffic (average traffic 50+). Maintain this position by monitoring competitor updates.
4.8‑star rating from 334 reviews and a 90% quality score indicate strong user satisfaction, which boosts conversion and retention. Continue to solicit reviews to keep momentum.
Charts score is 0%; the app is not appearing in global or category charts, limiting organic discoverability. Chart placement typically requires a surge in installs and engagement.
Keywords like "loan calculator" (traffic 59) and "biweekly mortgage" (traffic 38) are not ranked despite moderate difficulty, representing untapped search volume.
The first‑500‑character description lacks several top keywords and is short on persuasive copy. Integrate missing terms and add a clear call‑to‑action to improve relevance and click‑through rates.
Competitors ahead in rankings use keyword‑rich screenshots and benefit‑focused hero images. Updating the icon and screenshots with overlay text (e.g., "Free Mortgage & Loan Calculator") can lift install conversion and aid chart performance.
Actionable recommendations to improve your visibility
Your description is 3465 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): mortgage calculator, home loan calculator, mortgage estimator.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Mortgage Payment Calculator has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
Mortgage Payment Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Mortgage Payment Calculator are Mortgage Payment Calculator, Karl's Mortgage Calculator, U.S. Mortgage Calculator. These apps appear next to Mortgage Payment Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Mortgage Payment Calculator is listed in the Finance category on the Google Play.
Based on this audit, Mortgage Payment Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mortgage Payment Calculator.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US