This audit was generated on April 6, 2026
The data may no longer be up to date.
This audit was generated on April 6, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| word lock | #1 | — |  |     | ||
| word puzzle | Not ranked | — | — |      | ||
| word game | Not ranked | — | — |   | ||
| crossword puzzle | Not ranked | — | — |     | ||
| word search | Not ranked | — | — |    | ||
| anagram game | Not ranked | — | — |      | ||
| word connect | Not ranked | — | — |      | ||
| vocabulary game | Not ranked | — | — |      | ||
| brain training | Not ranked | — | — |      | ||
| relaxing puzzle | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Game Word
Occurrence count shows how many keywords each competitor appears on
Game Word chart position
Solitaire Associations Journey
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Crossword Go!
Associations - Colorwood Game
Word Solitaire Now!
Wordscapes: Word puzzle game
Crossword Master - Word Puzzle
Wordle!
NYT Games: Wordle & Crossword
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Word Sort Fun!
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Word Lock ranks #1 for its exact name but overall visibility is low (17/100) due to poor keyword coverage and no category ranking. The primary priority is to broaden keyword rankings and improve category presence while maintaining current quality strengths.
The app holds the #1 position for "word lock" with 76 search volume, giving a solid foundation for organic discovery. Leverage this by keeping the keyword in the title and short description to protect the ranking.
Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "word puzzle" (87) and "word search" (86) are missing despite moderate difficulty (73‑82). This limits discoverability and drives the low visibility score (19%).
The app is not listed in any Google Play category chart, resulting in a 0% charts score. Without a category rank, users browsing the "Word" or "Puzzle" sections won’t encounter the game.
Keywords such as "anagram game" (traffic 33, difficulty 42) and "vocabulary game" (traffic 57, difficulty 41) have reasonable search volume and low competition. Adding these to the title, short description, and body copy can quickly generate new rankings.
The only shared keyword with competitor Wordlook is "word lock"; expanding into unique terms (e.g., "brain training", "relaxing puzzle") can capture users looking for similar experiences but not served by the rival.
Actionable recommendations to improve your visibility
Your description is 1501 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Word Lock has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 6, 2026.
Word Lock is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Word Lock are Wordlook - Guess The Word Game. These apps appear next to Word Lock on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Word Lock is listed in the Game Word category on the Google Play.
Based on this audit, Word Lock should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Word Lock.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US