How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| word balloons | #1 | — | ||||
| word connect | Not ranked | — | — | |||
| word search | Not ranked | — | — | |||
| word puzzle | Not ranked | — | — | |||
| crossword | Not ranked | — | — | |||
| anagram | Not ranked | — | — | |||
| word game | Not ranked | — | — | |||
| word find | Not ranked | — | — | |||
| brain training | Not ranked | — | — | |||
| vocabulary | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Game Word
Occurrence count shows how many keywords each competitor appears on
Game Word chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Word Balloons ranks #1 for its brand keyword but fails to rank for any high‑traffic generic terms, resulting in a low visibility score (18/100). The primary focus should be expanding keyword coverage in the title, short description, and long description to capture traffic for terms like "word search" and "word puzzle".
The app already ranks #1 for the exact brand term "word balloons" with a traffic value of 60 and moderate difficulty (37), providing a solid foundation to leverage in metadata.
9 out of 10 target keywords (e.g., word search, word puzzle, crossword) have no ranking despite combined traffic > 600 and difficulty below 90, indicating missed discovery opportunities.
The current title only contains the brand term. Google Play uses the title and short description for keyword relevance, so the app isn’t exposing high‑traffic terms to the algorithm.
The first 500 characters lack many target keywords. Integrating phrases like "word search", "word connect", and "crossword" naturally can improve relevance for those queries.
Quality score is decent (75%) but the app is not charting. Updating the icon, feature graphic, and screenshots to highlight the hybrid gameplay and running A/B tests can boost click‑through rates and organic installs.
Actionable recommendations to improve your visibility
12 screenshots give users a comprehensive view of your app.
Your 4.6 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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