How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rateswap | #1 | — | ||||
| multicurrency tracker | #2 | |||||
| currency converter | Not ranked | — | — | |||
| exchange rates | Not ranked | — | — | |||
| offline currency | Not ranked | — | — | |||
| travel currency | Not ranked | — | — | |||
| forex converter | Not ranked | — | — | |||
| currency exchange | Not ranked | — | — | |||
| 150 currencies | Not ranked | — | — | |||
| live rates | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Tools
Finance
Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
Upside: Gas & Food Cash Back
MyTSA
Airbnb
Capital One Travel
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
Google Earth
Vrbo Vacation Rentals
American Airlines
Fly Delta
United Airlines
Southwest Airlines: Travel App
Turo — Car rental marketplace
GasBuddy: Find & Pay for Gas
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
RateSwap ranks #1 for its brand term and #2 for "multicurrency tracker" but only 2 of 10 target keywords rank, resulting in a visibility score of 70. The main priority is expanding keyword coverage and boosting quality signals to gain chart placement.
The app holds rank 1 for "rateswap" with traffic 61 and low difficulty (30), securing strong brand visibility. Leverage this by keeping the brand term in the title and using it in promotional assets.
Only 2 of the 10 analyzed keywords rank (rateswap #1, multicurrency tracker #2). High‑traffic keywords like "currency converter" (traffic 77, difficulty 87) and "exchange rates" (traffic 70) are not ranked, limiting discovery.
Quality score sits at 50% with 0 reviews and a 0.0 rating, indicating poor user trust and likely affecting chart rankings. Google Play favors apps with positive ratings and engagement.
The first 500 characters lack key terms such as "currency converter", "exchange rates", "offline currency" and "live rates". Incorporating these naturally can improve relevance for traffic‑rich queries.
Adding a short video preview, localized screenshots, and UI highlights can raise the quality score and help achieve chart placement. Competitors with richer media rank higher in the Travel & Local category.
Actionable recommendations to improve your visibility
Your description is 2917 characters, providing good keyword density and information for users.
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Score of 70/100 indicates solid app store presence.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime