HeyCost: Expense Tracker

The app’s own name "heycost" ranks #1 with a traffic potential of 41, indicating strong brand recognition. Leverage this by keeping the brand at the front of the title and ensuring it remains in the keyword field.

Only 1 of the top 10 target keywords ("heycost") is ranked; high‑traffic terms like "expense tracker" (traffic 71) and "money tracker" (traffic 65) are not ranking, pulling the Keywords Score down to 15%. This is the primary driver of the low visibility score.

The app has a 5.0 rating but 0 reviews, which harms credibility and ranking potential. Reviews are a key ranking factor on the App Store, especially for new apps.

Incorporate high‑traffic, moderate‑difficulty keywords (e.g., "expense tracker" difficulty 53, "budget journal" difficulty 38) into the title, subtitle, and keyword field. Aim for a balanced keyword list that stays under the 100‑character limit while covering at least 5 of the top 10 terms.

The app currently has no chart rankings (global or category). A focused App Store Search Ads campaign targeting "expense tracker" and "budget organizer" can generate early downloads and improve chart placement, which in turn boosts organic rankings.