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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| passwords kit | #1 | Live trend | — |  | |||
| master password | #7 | Live trend |  |  | |||
| offline password keeper | #16 | Live trend |  | | |||
| password organizer | #51 | Live trend |  |  | |||
| digital password safe | #55 | Live trend |  |  | |||
| secure password storage | #66 | Live trend |  |  | |||
| password manager | #70 | Live trend |  |  | |||
| password vault | #76 | Live trend | |  | |||
| password generator | Not ranked | Live trend | — | — | |||
| private password lock | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Passwords Kit ranks #1 for its brand term but suffers a low overall visibility score (37/100) due to weak chart presence, modest quality metrics, and limited keyword coverage beyond its own name.
The app holds the #1 position for "passwords kit" with a traffic score of 12 and low difficulty (42), delivering a solid KEI of 0.29. Leverage this by keeping the brand term in the title and short description to maintain top‑of‑search visibility.
Charts Score is 0%, meaning the app is not appearing in any global or category top‑charts. This heavily drags the overall visibility score and limits organic discoverability.
Quality Score sits at 50% with a 3.6‑star rating from only 67 reviews, indicating poor conversion and trust signals that affect store ranking.
Key moderate‑KEI keywords such as "master password" (rank 7, KEI 0.52) and "offline password keeper" (rank 16, KEI 0.30) are not in the top‑10, limiting traffic potential. Boost on‑page relevance for these terms.
The app currently does not rank for "password generator" (traffic 25, difficulty 83, KEI 0.30) and "private password lock" (traffic 17, difficulty 54, KEI 0.31). Adding these phrases to the title, short description, or feature list can capture untapped searches.
The app is not ranked in the Productivity category. Incorporating category‑specific keywords (e.g., "productivity password manager", "offline productivity vault") and aligning visual assets with category trends can unlock category chart placement.
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Common questions about this ASO audit.
Passwords Kit: Master Password has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
Passwords Kit: Master Password is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Passwords Kit: Master Password are Keepass2Android Offline, Bitwarden Password Manager, LastPass Password Manager. These apps appear next to Passwords Kit: Master Password on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Passwords Kit: Master Password is listed in the Productivity category on the Google Play.
Based on this audit, Passwords Kit: Master Password should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Passwords Kit: Master Password.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
