Wellbook: Mood & Journal App

The app ranks #1 for the exact brand keyword "wellbook" with low difficulty (26) and decent traffic (50). Leverage this by reinforcing the brand in the title and short description while expanding to related terms.

7 out of 10 core keywords (e.g., "mood tracker", "journal", "mental wellness") are not ranking despite traffic scores between 61‑81 and moderate difficulty (39‑73). The title and short description currently lack these terms.

Charts score is 0%; the app does not appear in any top‑10 charts globally or within the Lifestyle category, limiting organic discovery through chart placement.

Incorporate high‑traffic keywords into the title (max 30 characters) and short description (max 80 characters). For example, "Wellbook: Mood Tracker & Journal" can capture "mood tracker" and "journal" without sacrificing brand identity.

The app has only 49 reviews and a 4.1 rating, which drags the quality score. Implement timely in‑app review prompts and incentivize 5‑star feedback to lift the rating above 4.3, improving conversion and quality score.

The app is not ranked within the Lifestyle category. Adding category‑specific keywords (e.g., "self care", "mindfulness") to the long description and using the secondary category "Health & Fitness" can help capture category traffic.