Wally Budget: Finance Tracker

The app ranks #1 for the exact brand keyword "wally budget" with traffic potential of 68, confirming strong brand awareness. Leverage this by keeping the brand name prominent while adding secondary keywords.

A quality score of 88% indicates the app’s metadata, screenshots, and reviews meet Google Play standards, providing a solid foundation for ASO improvements.

Only 2 of the top 10 target keywords are ranked (wally budget #1, financial tracker #97). High‑traffic terms like "personal finance" (traffic 68) and "expense tracker" (traffic 80) are not ranking at all, dragging the overall visibility score down to 20/100.

The app is not ranked in the Finance category, limiting discoverability in category charts. This is likely due to missing category‑specific keywords such as "budgeting tool" and "money manager".

Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "expense tracker", "budgeting tool", "money manager", "savings goals") into the title (if possible within the 30‑character limit), short description, and body copy. Use the 5‑tag slot for the highest‑volume terms to improve ranking potential.