This audit was generated on April 12, 2026
The data may no longer be up to date.
This audit was generated on April 12, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| easy homescreen launcher | #2 |  |  |    | ||
| simple launcher | Not ranked | — | — |     | ||
| home screen organizer | Not ranked | — | — |     | ||
| android launcher | Not ranked | — | — |    | ||
| quick access tools | Not ranked | — | — |      | ||
| hidden apps feature | Not ranked | — | — |      | ||
| customizable home screen | Not ranked | — | — |  | ||
| lightweight launcher | Not ranked | — | — |  | ||
| easy navigation | Not ranked | — | — |      | ||
| clean interface | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Easy Homescreen Launcher has a solid Quality Score (78%) but suffers from extremely low visibility due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and metadata enhancements to boost rankings and capture high‑traffic search terms.
The app scores 78% on quality, indicating good stability, performance, and user satisfaction (4.5 rating). Leverage this strength in the description and promotional assets to build trust and encourage conversions.
Only 1 out of 10 target keywords is ranked ("easy homescreen launcher" at position 2). The remaining high‑traffic keywords (e.g., "android launcher", "lightweight launcher") have zero visibility, limiting discoverability.
The app is not appearing in global or category charts, which further reduces organic exposure. Chart eligibility often requires consistent installs and engagement metrics, currently lacking.
Keywords such as "android launcher" (traffic 73), "lightweight launcher" (traffic 70) and "customizable home screen" (traffic 50) have moderate difficulty (38‑42). Optimizing title, subtitle, and description for these can capture substantial search volume.
Competitor "Easy Homescreen" shares only one keyword and ranks higher. By adding unique differentiators (e.g., "privacy mode", "gesture shortcuts") and incorporating those terms, you can outrank the competitor for shared queries.
Actionable recommendations to improve your visibility
Your description is 2541 characters, providing good keyword density and information for users.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Easy Homescreen Launcher has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 12, 2026.
Easy Homescreen Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Easy Homescreen Launcher are Easy Homescreen, Easy Launcher: Home Screen UI. These apps appear next to Easy Homescreen Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Easy Homescreen Launcher is listed in the Tools category on the Google Play.
Based on this audit, Easy Homescreen Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Easy Homescreen Launcher.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US