This audit was generated on April 14, 2026
The data may no longer be up to date.
This audit was generated on April 14, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| homeease | #2 |  |  |    | ||
| launcher theme | Not ranked | — | — |      | ||
| home screen customization | Not ranked | — | — |     | ||
| phone launcher | Not ranked | — | — |   | ||
| custom home screen | Not ranked | — | — |   | ||
| theme launcher | Not ranked | — | — |  | ||
| android launcher | Not ranked | — | — |  | ||
| home screen launcher | Not ranked | — | — | | ||
| customize home | Not ranked | — | — |      | ||
| launcher themes | Not ranked | — | — | |
Apps positioned directly before or after yours on keywords
Business
Productivity
Occurrence count shows how many keywords each competitor appears on
Business chart position
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Microsoft Teams
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Zoom Workplace
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
Spark Driver
FedEx Mobile
Amazon Flex
Google Chat
LinkedIn: Community & Network
Permission Guard
UKG Pro
Square Point of Sale: Payment
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
HomeEase Launcher has a solid Quality Score (88%) but suffers from extremely low visibility (18/100) due to poor keyword rankings and no chart presence. The primary priority is to boost keyword relevance and rankings to capture the high‑traffic searches in the launcher niche.
The app scores 88% on quality, indicating strong performance, stability, and user experience. Leverage this by highlighting positive signals (e.g., recent update, stable rating) in the store listing to improve conversion once visibility improves.
Only 1 of the top 10 target keywords ("homeease") ranks at position 2; all other high‑traffic keywords (e.g., "launcher theme", "phone launcher") are not ranked despite traffic scores above 65. This drags the overall Keywords Score to 19% and visibility score to 18/100.
Charts Score is 0% with no global or category ranking, meaning the app is not appearing in top‑charts for its Business category. Without chart visibility, organic discovery is limited.
Add the missing high‑traffic keywords ("launcher theme", "home screen customization", "android launcher", etc.) into the title, short description, and long description. Aim for at least 5 of them to appear in the first 3 words of the title or early in the description to improve relevance.
Current title "HomeEase Launcher" only captures the brand keyword. Incorporate a primary keyword such as "Android Launcher" or "Home Screen Themes" (e.g., "HomeEase Launcher – Android Home Screen Themes"). Keep the short description under 80 characters and embed two high‑traffic terms.
Competitor HomeEase ranks for the shared keyword but also appears for additional terms. Conduct a competitor keyword gap analysis to discover 3‑5 untapped keywords (e.g., "custom home screen", "theme launcher") and integrate them uniquely.
Actionable recommendations to improve your visibility
Your description is 1993 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
HomeEase Launcher has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
HomeEase Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of HomeEase Launcher are HomeEase, ESET HOME. These apps appear next to HomeEase Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
HomeEase Launcher is listed in the Business category on the Google Play.
Based on this audit, HomeEase Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HomeEase Launcher.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US