Luma Launcher - Aesthetic

Only 2 of the 10 target keywords rank, both at position 90 with high difficulty (78‑93). The app title and short description lack high‑traffic keywords, limiting discoverability.

Keywords like "smooth gesture navigation" (traffic 51, difficulty 29) and "aesthetic home screen" (traffic 75, difficulty 39) are easy wins. Integrate them naturally into the long description and recent changelog.

The app is not ranked in global or category charts, indicating insufficient install momentum. Improving metadata and running a short install‑boost campaign can start generating chart traction.

Quality score is 88% and rating is 4.1 / 5. Leverage positive reviews in the description and screenshot captions to build trust and improve conversion rates.

Competitors share only 1 keyword each, leaving many relevant terms untapped (e.g., "minimal ui launcher", "lightweight launcher"). Target these gaps to capture their search traffic.

With only 89 reviews, the app lacks social proof. A structured review solicitation flow can increase review count and improve the average rating over time.