How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pure launcher | #1 | — | ||||
| pixel style launcher | #4 | |||||
| pixel launcher | #5 | |||||
| root launcher | #51 | |||||
| lightweight launcher | #60 | |||||
| fast launcher | #86 | |||||
| customizable launcher | #94 | |||||
| android launcher | Not ranked | — | — | |||
| material you | Not ranked | — | — | |||
| icon pack | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pure Launcher - Pixel Edition has strong keyword targeting with 89% keyword efficiency and solid rankings for brand terms 'pure launcher' (#1) and 'pixel style launcher' (#4), but suffers from zero chart visibility and a 50% quality score indicating poor user satisfaction. The app is missing crucial high-volume keywords like 'android launcher' and 'material you' while competing against better-optimized alternatives.
The app owns 'pure launcher' at rank #1 (traffic 72) and captures 'pixel style launcher' at rank #4 (traffic 68, difficulty 39). These low-difficulty wins drive consistent organic traffic. Leverage this by expanding long-tail 'pixel' combinations like 'pixel like launcher' or 'stock pixel launcher'.
Failing to rank for 'android launcher' (traffic 73, difficulty 42) and 'material you' (traffic 48, difficulty 78)—despite being a core feature in the description—is a major missed opportunity. The description mentions Material You but doesn't optimize the keyword field for it. Competitors likely capture this traffic instead.
With only 122 reviews and a 3.5 rating, the 50% quality score suggests users encounter bugs or unmet expectations. Google Play's algorithm heavily weights quality signals; this likely explains zero chart positions despite decent keyword work. Review themes should be analyzed to fix top complaints.
Shared keyword analysis shows you trail 'Before Launcher' and 'DNA Launcher' but lead 'Material Pixel Launcher Lock'. 'Material Pixel Launcher Lock' ranks behind despite similar positioning—study why you outrank them (faster updates? lighter weight?) and apply those advantages against ahead competitors.
'Customizable launcher' (rank 94, difficulty 42) and 'fast launcher' (rank 86, difficulty 45) are within striking distance with moderate traffic (73 each). These have lower difficulty than 'icon pack' (87) where you're unranked. Reallocate focus from impossible keywords to these achievable wins.
The first 500 characters front-loads features but buries the 'Pixel' value proposition. The phrase 'Why choose Pure Launcher (for Pixel Launcher fans & Pixels owners)' is awkward and wastes prime metadata real estate. The description also repeats 'Pixel/Pixels' 6 times in 500 chars without natural flow, potentially triggering spam filters.
Actionable recommendations to improve your visibility
Your description is 2853 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 2 keyword(s): pixel launcher, pixel style launcher.
Score of 69/100 indicates solid app store presence.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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