This audit was generated on April 12, 2026
The data may no longer be up to date.
This audit was generated on April 12, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| black & white theme | #1 | — |  |     | ||
| black theme | #84 |  |  |     | ||
| icon pack | Not ranked | — | — |      | ||
| dark icons | Not ranked | — | — |      | ||
| black wallpapers | Not ranked | — | — |      | ||
| white backgrounds | Not ranked | — | — |      | ||
| hd wallpapers | Not ranked | — | — |      | ||
| android icon pack | Not ranked | — | — |    | ||
| white icon pack | Not ranked | — | — |      | ||
| dark theme launcher | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
Personalization
Personalization
Personalization
Occurrence count shows how many keywords each competitor appears on
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Big Keyboard: Easy Homescreen
Zedge™ Wallpapers & Ringtones
Candy Race Launcher
Themepack - App Icons, Widgets
Pillow Chase Home App
Messenger Chat Home
Android Ringtone Songs
Music ringtones for android
Make Money: Play to Earn Cash
Live Wallpapers - VibeWalls
Emoji Up genmoji sticker maker
iControl: Easy Widgets Themes
Facemoji AI Emoji Keyboard
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for its exact title keyword but overall visibility is very low (13/100) due to poor keyword coverage, no chart rankings, and modest quality score. Immediate focus should be on expanding high‑traffic keyword rankings and improving on‑page assets to boost discoverability.
Only 2 of the 10 target keywords rank (black & white theme #1, black theme #84). High‑traffic terms like "icon pack" (traffic 63) and "hd wallpapers" (traffic 82) are not ranked, causing lost visibility.
Charts Score is 0%; the app does not appear in global or category rankings, limiting organic installs from top‑list browsing.
The current title "Black & White Theme" captures only one high‑traffic keyword. Adding a descriptor (e.g., "Icon Pack & Wallpapers") can target additional terms like "icon pack" and "wallpapers" without exceeding the 30‑character limit.
Rating sits at 3.9 with 782 reviews, which is below the typical 4.2+ benchmark for personalization apps. Lower ratings hurt conversion and quality score (38%).
The first 500 characters miss many high‑traffic keywords (e.g., "dark icons", "white background", "dark theme launcher"). Incorporating these terms naturally can improve relevance and keyword density.
Competitors rank for shared keywords like "icon pack" and "dark theme launcher" with higher difficulty scores (up to 87). Targeting medium‑difficulty keywords (e.g., "dark icons" difficulty 40) can yield quicker wins.
Actionable recommendations to improve your visibility
Your description is 2069 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Common questions about this ASO audit.
Black & White Theme has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 12, 2026.
Black & White Theme is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Black & White Theme are Black And White Launcher Theme, Gold Black Launcher Theme, Black Wallpaper. These apps appear next to Black & White Theme on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Black & White Theme is listed in the Personalization category on the Google Play.
Based on this audit, Black & White Theme should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Black & White Theme.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US