Aqua-Tots

The keyword "aqua-tots" ranks #1 with 60% traffic and low difficulty (33), giving the app a solid foundation to leverage brand equity. Keep the brand name in the title and capitalize on it in the short description.

Only 3 of the top 10 target keywords are ranked (aqua‑tots #1, swimming lessons #59, swim class #97) despite a combined traffic potential of >300 searches per month. Expand the title, subtitle, and description to include high‑traffic terms like "swim lessons", "kids swim", and "swim tracker".

The app sits at 3.7 stars with just 95 reviews, which hurts conversion and ranking. Implement an in‑app prompt after a successful lesson booking and offer a small incentive (e.g., a free make‑up class) to encourage 5‑star reviews.

Keywords such as "swim schedules" (traffic 32, difficulty 28) and "swim school" (traffic 49, difficulty 72) are not ranked. Adding these terms to the subtitle, bullet points, and localized description can capture additional search volume without excessive competition.

The quality score is decent (75%) but the app lacks a compelling feature graphic, video, and updated screenshots that highlight scheduling and reminders. Refresh assets and run A/B tests on icon and feature graphic to improve click‑through rates.