How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| aqua-tots | #1 | — | ||||
| swimming lessons | #59 | |||||
| swim class | #97 | |||||
| swim lessons | Not ranked | — | — | |||
| swim schedules | Not ranked | — | — | |||
| kids swim | Not ranked | — | — | |||
| swim school | Not ranked | — | — | |||
| swimming instructor | Not ranked | — | — | |||
| swim lesson planner | Not ranked | — | — | |||
| swim tracker | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Aqua-Tots has a strong brand presence with its name ranking #1, but overall visibility is low (20/100) due to poor keyword coverage, limited reviews, and sub‑optimal store assets. The immediate priority is to expand and optimize keyword targeting while boosting user ratings and visual conversion assets.
The keyword "aqua-tots" ranks #1 with 60% traffic and low difficulty (33), giving the app a solid foundation to leverage brand equity. Keep the brand name in the title and capitalize on it in the short description.
Only 3 of the top 10 target keywords are ranked (aqua‑tots #1, swimming lessons #59, swim class #97) despite a combined traffic potential of >300 searches per month. Expand the title, subtitle, and description to include high‑traffic terms like "swim lessons", "kids swim", and "swim tracker".
The app sits at 3.7 stars with just 95 reviews, which hurts conversion and ranking. Implement an in‑app prompt after a successful lesson booking and offer a small incentive (e.g., a free make‑up class) to encourage 5‑star reviews.
Keywords such as "swim schedules" (traffic 32, difficulty 28) and "swim school" (traffic 49, difficulty 72) are not ranked. Adding these terms to the subtitle, bullet points, and localized description can capture additional search volume without excessive competition.
The quality score is decent (75%) but the app lacks a compelling feature graphic, video, and updated screenshots that highlight scheduling and reminders. Refresh assets and run A/B tests on icon and feature graphic to improve click‑through rates.
Actionable recommendations to improve your visibility
Your description is 1526 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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