This audit was generated on April 15, 2026
The data may no longer be up to date.
This audit was generated on April 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zea player | #1 | — |  |     | ||
| mkv video player | #3 |  |  | | ||
| mkv player | #3 | | | | ||
| dual audio video player | #12 |  |  |  | ||
| hd video player | #15 |  |  |  | ||
| 4k video player | #18 |  |  | | ||
| subtitle video player | #18 |  |  |  | ||
| background video player | #23 |  |  |  | ||
| all format video player | #24 |  | |  | ||
| android video player | #29 |  | | |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Video Players chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Zea Player demonstrates strong keyword optimization with perfect 100% ranking coverage and solid quality metrics (88%), but suffers from zero chart visibility and weak performance on high-traffic generic terms. The app is overly dependent on branded search ('zea player') while struggling to compete on buyer-intent keywords where competitors dominate.
The app achieves rank #1 for 'zea player' with 82 traffic, indicating strong brand recognition and effective title optimization. The developer name 'Zea Soft' matches the branded term, creating consistent brand signals across metadata. Maintain this protection while expanding beyond branded search.
100% keywords ranked (10/10) with strong positions on core MKV terms: rank 3 for 'mkv video player' (73 traffic, 47 difficulty) and rank 3 for 'mkv player' (79 traffic, 46 difficulty). These are low-competition, high-relevance terms with excellent conversion potential for an MKV-focused player.
0% charts score with no global or category ranking indicates critical discoverability failure. Despite 601 reviews and 4.1 rating, the app fails to appear in Video Players category rankings—suggesting poor download velocity, low engagement metrics, or category misalignment. This eliminates top-of-funnel organic discovery.
Bleed positions on major discovery keywords: rank 29 for 'android video player' (75 traffic), rank 24 for 'all format video player' (74 traffic, 67 difficulty), and rank 18 for '4k video player'. Competitors 'Video Player All Format' and '4K Video Player -All Formats' rank ahead with shared keyword overlap, capturing buyer-intent traffic.
Rank 12 for 'dual audio video player' and rank 18 for 'subtitle video player' (both 74 traffic, 44 difficulty) represent underrated feature-based opportunities. These terms have lower difficulty than generic 'video player' terms and align with actual app capabilities. Competitors under-index here—aggressive optimization could capture niche leadership.
Rank 23 for 'background video player' (73 traffic, 44 difficulty) is a modern use-case with growing search volume due to multitasking trends. Current description mentions feature but doesn't prioritize it. Low competition difficulty (44) versus 'hd video player' (60 difficulty) for similar traffic makes this efficient target for reallocated focus.
Actionable recommendations to improve your visibility
Your description is 3710 characters, providing good keyword density and information for users.
14 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): mkv player.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
MKV Video Player - Zea Player has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
MKV Video Player - Zea Player is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of MKV Video Player - Zea Player are Video Player Pro Version - ZEA, Video Player All Format, HD Video Player All Formats. These apps appear next to MKV Video Player - Zea Player on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
MKV Video Player - Zea Player is listed in the Video Players category on the Google Play.
Based on this audit, MKV Video Player - Zea Player should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MKV Video Player - Zea Player.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US