How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| convert pptx | #2 | |||||
| pptx converter | #3 | |||||
| powerpoint converter | #9 | |||||
| pdf to ppt | #10 | |||||
| convert powerpoint | #13 | |||||
| ppt to pdf | #15 | |||||
| pdf to pptx converter | #18 | |||||
| pptx to pdf | #23 | |||||
| powerpoint to pdf | #29 | |||||
| pdf converter | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PDF to PPTX Converter shows strong keyword optimization (93% score, 9/10 ranked) but suffers from zero chart presence and mediocre 3.6★ rating. The app ranks well for niche terms but misses high-traffic opportunities like 'pdf converter' (unranked, traffic 82). Immediate priorities: fix visibility gaps, improve rating, and capture untapped keyword potential.
The app dominates specific conversion-intent keywords: #2 for 'convert pptx', #3 for 'pptx converter', and #9 for 'powerpoint converter'. These positions demonstrate effective metadata optimization for mid-difficulty terms (difficulty 33-57), capturing users with clear transactional intent.
Charts Score: 0% with no category ranking in Productivity suggests poor download velocity and conversion rates. This indicates the app fails to compel users who discover it, likely due to low rating (3.6★), outdated description ('pdf converter 2022'), and weak visual assets.
The app is unranked for 'pdf converter' despite it being the highest-traffic term analyzed (82 traffic, difficulty 62). Competitors like 'PDF Converter: Scanner & Maker' are ahead, capturing this massive search volume while this app focuses on lower-traffic directional variants.
Current metadata heavily emphasizes PPTX→PDF conversion, but the app title claims bidirectional capability. 'pdf to pptx converter' ranks #18 with moderate traffic (69), suggesting untapped potential for PDF→PPTX users who likely have higher lifetime value. Optimize for this use case.
Five identified competitors share only 1-2 keywords each, indicating fragmented market positioning. 'PPT One' is 'behind' with 2 shared keywords—analyze their metadata for quick wins. Target keywords where competitors are weak, particularly around 'convert powerpoint' (#13, difficulty 38).
Description references 'pdf converter 2022' and last update was March 2026 (likely data error, but perception matters). Stale temporal references reduce trust and conversion. The description also lacks keyword 'ppt to pdf' (ranks #15, traffic 74) in early character count despite being a strong performer.
Actionable recommendations to improve your visibility
Your description is 1858 characters, providing good keyword density and information for users.
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): convert pptx, powerpoint converter.
Score of 73/100 indicates solid app store presence.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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