How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| time value money | #3 | |||||
| mirr calculator | #3 | |||||
| tvm | #5 | |||||
| future value | #5 | |||||
| present value | #8 | |||||
| financial calculator | #26 | |||||
| compound interest | Not ranked | — | — | |||
| npv calculator | Not ranked | — | — | |||
| irr calculator | Not ranked | — | — | |||
| annuity calculator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Lifestyle
Finance
Finance
Entertainment
Finance
Finance
Tools
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Intuit Credit Karma
Kalshi: Trade News & Sports
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Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
TVM Financial Calculator has strong rankings for its core TVM terms but suffers from a low quality score, limited reviews, and missing visibility on high‑traffic keywords. Immediate focus should be on boosting listing quality and capturing unranked but valuable search terms.
The app ranks within the top 10 for primary TVM terms (tvm #5, time value money #3, MIRR #3, present value #8, future value #5), delivering solid traffic (e.g., tvm traffic 72). Leverage these positions to drive more installs.
Overall quality is only 13% with a 3.4‑star rating and just 759 reviews, indicating poor user perception and likely low conversion. This drags down chart performance (0% charts score).
Key terms such as "compound interest" (traffic 30, difficulty 81), "NPV calculator" (traffic 64, difficulty 29), "IRR calculator" (traffic 59, difficulty 35) and "annuity calculator" (traffic 63, difficulty 31) are not ranked, representing missed search volume.
The first 500 characters lack many high‑traffic keywords. Integrating "NPV calculator", "IRR calculator", "compound interest" and "annuity calculator" naturally into the short and full description can improve relevance without exceeding length limits.
Zero chart score suggests poor conversion from store view. Adding high‑quality screenshots for each calculator, a short demo video, and clear call‑outs (e.g., "NPV & IRR") can raise click‑through and help the app appear in top charts.
Actionable recommendations to improve your visibility
Ranking in top 10 for 4 keyword(s): time value money, mirr calculator, present value.
Score of 68/100 indicates solid app store presence.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 13 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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