Haul - Smart Nutrition

The app's Quality Score is 100%, indicating that the metadata (title, description, screenshots) meets Apple’s guidelines. Maintain this standard while you iterate on other elements.

Only 2 of the top 10 target keywords rank (haul #16, smart nutrition #15). The rest (e.g., food tracker, nutrition tracker, calorie counter) are unranked despite decent traffic (59‑75) and moderate difficulty (34‑86). This drags the overall Visibility Score to 50.

The app shows a 5.0 rating with 0 reviews, which provides no social proof for potential users and can lower conversion rates. Competitors have visible ratings that help them rank higher in charts.

Keywords like "grocery scanner" (traffic 73, difficulty 40) and "pantry manager" (traffic 58, difficulty 34) are untapped. Adding them can yield quick rank gains because they have reasonable search volume and manageable competition.

Competitors such as Small Haul share only 1 keyword with you. Conduct a deeper gap analysis to capture additional related terms (e.g., "meal logger", "ultra processed food") that competitors rank for but you do not.