Total Brain

Rank 1 on “total brain” (58 traffic, 47 difficulty) guarantees current users can find the app, signaling no penalty or listing blockage.

None of the 7 highest-volume category keywords (brain training 60, mental health 65, mental health apps 62, etc.) break the top 200, causing 100% share-of-voice loss to rivals like MindPal and Calm.

Even mid-difficulty long tails such as “mindfulness exercises” (difficulty 37) and “mental wellness” (difficulty 39) are unranked, indicating metadata is mis-aligned and missing secondary phrases.

Quality Score 63% and 4.4/5 rating show retention/UX strength; boosting impressions via keyword fixes should lift conversion and vault the app into Health & Fitness top charts (currently unranked).

Calm ranks for both “mental health” and “mental health apps”; Total Brain’s explicit screening + training positioning can win share by weaving these exact phrases into title, short description, and first 80 characters.

Terms like “brain assessment” (difficulty 45) and “cognitive training” (difficulty 41) sit in traffic sweet spots; optimizing for them could yield top-10 ranks within one refresh cycle.