How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| payfair | #1 | — | ||||
| ride price compare | Not ranked | — | — | |||
| cheapest ride | Not ranked | — | — | |||
| uber lyft compare | Not ranked | — | — | |||
| ride fare compare | Not ranked | — | — | |||
| compare uber prices | Not ranked | — | — | |||
| find cheap rides | Not ranked | — | — | |||
| ride comparison | Not ranked | — | — | |||
| uber lyft prices | Not ranked | — | — | |||
| compare taxi prices | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Finance
Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Payfair currently ranks #1 for its brand term but fails to appear for any high‑traffic ride‑price keywords, has no user ratings, and is not charted in its Travel & Local category, resulting in a low visibility score of 16/100.
The app ranks #1 for the exact term "payfair" with traffic 56 and moderate difficulty (33), indicating strong brand ownership. Leverage this by keeping the brand name in the title and ensuring it remains prominent in the short description.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "cheapest ride" (traffic 75, difficulty 43) and "uber lyft compare" (traffic 58, difficulty 49) are unranked. This drags the Keywords Score down to 18%. Expand keyword set and embed them naturally in title, short description, and long description.
The app has 0 reviews, resulting in a Quality Score of 50% and harming trust signals for both users and the Play Store algorithm. Absence of social proof also limits conversion from search impressions.
Payfair is not listed in any global or category charts, meaning it receives zero chart‑driven traffic. Achieving a minimum of 100‑150 daily installs and improving ASO fundamentals can unlock chart eligibility within weeks.
A direct competitor, "Lyft Direct powered by Payfare," shares only one keyword, indicating room to capture additional shared terms such as "uber lyft prices" and "ride fare compare" (traffic 68 & 55). Target those high‑traffic, moderate‑difficulty keywords to steal share.
Actionable recommendations to improve your visibility
Your description is 2590 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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