Payfair – Cheapest Ride Finder

The app ranks #1 for the exact term "payfair" with traffic 56 and moderate difficulty (33), indicating strong brand ownership. Leverage this by keeping the brand name in the title and ensuring it remains prominent in the short description.

Only 1 out of 10 target keywords is ranked; high‑traffic terms like "cheapest ride" (traffic 75, difficulty 43) and "uber lyft compare" (traffic 58, difficulty 49) are unranked. This drags the Keywords Score down to 18%. Expand keyword set and embed them naturally in title, short description, and long description.

The app has 0 reviews, resulting in a Quality Score of 50% and harming trust signals for both users and the Play Store algorithm. Absence of social proof also limits conversion from search impressions.

Payfair is not listed in any global or category charts, meaning it receives zero chart‑driven traffic. Achieving a minimum of 100‑150 daily installs and improving ASO fundamentals can unlock chart eligibility within weeks.

A direct competitor, "Lyft Direct powered by Payfare," shares only one keyword, indicating room to capture additional shared terms such as "uber lyft prices" and "ride fare compare" (traffic 68 & 55). Target those high‑traffic, moderate‑difficulty keywords to steal share.