This audit was generated on April 25, 2026
The data may no longer be up to date.
This audit was generated on April 25, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| soula | #1 | — |  |     | ||
| mental health support | #4 |  |  |   | ||
| women's mental health | #4 |  |  |  | ||
| self-care appsOpportunity | #75 |  |  |     | ||
| emotional wellnessOpportunity | #83 |  |  |    | ||
| mindfulness coachOpportunity | Not ranked | — | — |      | ||
| ai therapyOpportunity | Not ranked | — | — |     | ||
| stress relief toolsOpportunity | Not ranked | — | — |      | ||
| mindfulness meditationOpportunity | Not ranked | — | — |   | ||
| emotional intelligence coachOpportunity | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Soula shows strong brand recognition (rank #1 for 'soula') and quality metrics (88%) but suffers from poor keyword diversification with only 5/10 target keywords ranking and zero chart presence. The app is heavily under-optimized for high-traffic terms like 'mindfulness coach' (75 traffic), 'ai therapy' (64 traffic), and 'mindfulness meditation' (53 traffic), leaving significant organic growth on the table despite its clear positioning for women's mental health.
Soula owns rank #1 for its brand name with 74 traffic volume and maintains an 88% quality score, indicating solid user experience and retention. The 4.1 rating from 183 reviews provides social proof that can be leveraged in conversion optimization.
The app successfully captures 'women's mental health' (rank 4, traffic 37, difficulty 39) - a less competitive but valuable segment. This differentiated positioning against general competitors like Wysa and Soluna creates defensible organic traction.
5 of 10 tracked keywords are unranked including high-value terms: 'mindfulness coach' (75 traffic), 'ai therapy' (64 traffic), and 'mindfulness meditation' (53 traffic). With difficulty scores of 44, 50, and 45 respectively, these are achievable optimizations with current resources.
'Self-care apps' ranks 75 with 69 traffic (difficulty 42) and 'emotional wellness' ranks 83 with 43 traffic (difficulty 35) - these medium-difficulty terms should be priority targets for immediate ranking improvements through metadata optimization.
Competitors show minimal keyword overlap (1 shared each), suggesting open keyword territory. Moodpress and Wysa rank ahead with similar positioning - reverse-engineering their metadata for 'ai therapy' and 'mindfulness meditation' could yield quick wins.
Zero chart presence in Lifestyle category indicates algorithmic disadvantage. The 'women's mental health' niche with rank 4 suggests potential for Health & Fitness category reclassification where mental health apps often gain better visibility, or aggressive pursuit of category featuring.
Actionable recommendations to improve your visibility
Your description is 2949 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): women's mental health.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Soula: Mental Health Support has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 25, 2026.
Soula: Mental Health Support is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Soula: Mental Health Support are Soluna: Mental Health Care, Wysa: Mental Wellbeing AI, Amaha: Mental Health Therapy. These apps appear next to Soula: Mental Health Support on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Soula: Mental Health Support is listed in the Lifestyle category on the Google Play.
Based on this audit, Soula: Mental Health Support should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Soula: Mental Health Support.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US