This audit was generated on April 12, 2026
The data may no longer be up to date.
This audit was generated on April 12, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| madu | #7 |  |  |      | ||
| breathing exercises | Not ranked | — | — |      | ||
| guided breathing | Not ranked | — | — |   | ||
| calm clock | Not ranked | — | — |      | ||
| anxiety relief | Not ranked | — | — |      | ||
| sleep aid | Not ranked | — | — |    | ||
| mindful breathing | Not ranked | — | — |  | ||
| relaxation techniques | Not ranked | — | — |      | ||
| stress relief | Not ranked | — | — |    | ||
| meditation timer | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
Education
Business
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Tolan: Alien Best Friend
Finch: Self-Care Pet
MenuFit - Healthy Eating Out
Oura
Garmin Connect™
Cronometer: Calorie Counter
BitePal: Food Calorie Tracker
StepsApp Pedometer
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Madu has extremely low visibility (9/100) with only its brand name ranking at #7, missing on all 9 high-value breathing/wellness keywords. The app suffers from zero competitive positioning in Health & Fitness and lacks keyword-optimized metadata, making discoverability nearly impossible despite a compelling unique value proposition.
Madu ranks #7 for its brand name with 21 traffic score, indicating some minimal awareness. However, this branded traffic is insufficient for growth—only 1/10 analyzed keywords rank, and non-brand discovery is nonexistent. Leverage this foundation by expanding keyword saturation around the brand.
All 9 non-brand keywords with combined traffic of 510 are unranked, including high-opportunity terms like 'anxiety relief' (77 traffic, 57 difficulty) and 'sleep aid' (76 traffic, 50 difficulty). The subtitle 'Breath & Calm' appears in the title but keyword 'breathing exercises' (63 traffic) doesn't rank, indicating poor metadata indexing.
No chart presence in Health & Fitness despite targeting a competitive but navigable space. With competitors like Novo Espaço ahead on shared keywords, Madu lacks downloads velocity and conversion optimization needed to compete. The 0.0 rating with 0 reviews creates a trust barrier for organic conversion.
Keywords 'calm clock' (42 traffic, 36 difficulty) and 'relaxation techniques' (40 traffic, 36 difficulty) offer accessible entry points where difficulty scores are 14-21 points lower than head terms. The app's unique 'clock that breathes' positioning aligns perfectly with 'calm clock'—a term competitors likely overlook.
No competitor ranks for the unique 'silent support'/'let someone know' functionality described. Keywords 'breathing buddy,' 'anxiety alert,' or 'calm signal' likely have low competition. Create ASO assets targeting this underserved use case before competitors enter.
The description emphasizes 'No subscriptions. No tracking.'—a powerful differentiator against subscription-heavy wellness apps. Keywords 'free breathing app,' 'no subscription meditation,' and similar terms with buyer intent can capture price-conscious users fleeing expensive competitors.
Actionable recommendations to improve your visibility
Your description is 2607 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 9/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Common questions about this ASO audit.
Madu: Breath & Calm has a visibility score of 9 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 12, 2026.
Madu: Breath & Calm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Madu: Breath & Calm are Novo Espaço - Reponsaveis, SocietySync. These apps appear next to Madu: Breath & Calm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Madu: Breath & Calm is listed in the Health & Fitness category on the Apple App Store.
Based on this audit, Madu: Breath & Calm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Madu: Breath & Calm.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US