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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| beautyexpiry | #1 | Live trend | — |  | |||
| makeup expiry alert | #1 | Live trend | — |  | |||
| cosmetic tracker | #2 | Live trend |  |  | |||
| skincare expiration tracker | #4 | Live trend | | | |||
| cosmetic inventory manager | #12 | Live trend |  |  | |||
| expiration date tracker | #26 | Live trend |  |  | |||
| expiry date reminder | #33 | Live trend |  |  | |||
| beauty product organizer | #58 | Live trend |  |  | |||
| product shelf life | #60 | Live trend |  |  | |||
| beauty routine manager | #86 | Live trend |  |  |
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Personalized insights generated by our AI
Beauty Expiry Cosmetic Tracker ranks well for its brand terms but suffers from low overall quality and chart visibility, with a modest visibility score of 56/100. Immediate focus should be on boosting quality signals and capturing high‑KEI long‑tail keywords to improve rankings and organic traffic.
The app holds #1 positions for "beautyexpiry" and "makeup expiry alert" and #2 for "cosmetic tracker", delivering strong brand visibility with traffic scores of 8–10. Maintain these placements by preserving the exact phrasing in the title and short description.
The Quality Score is only 40%, indicating weak visual assets, short description, and lack of reviews. This hampers conversion and chart eligibility. Upgrading screenshots, adding a promo video, and expanding the description can lift the score above 70.
Charts Score is 0% with no rankings in global or category charts, limiting discoverability. Without a higher Quality Score and more installs, the app cannot break into charts.
Keywords with strong KEI (expiry date reminder KEI 0.76 at rank 33, expiration date tracker KEI 0.96 at rank 26, product shelf life KEI 0.66 at rank 60) are under‑ranked. Incorporate these exact terms into the title, short description, and feature list to push them into the top 10.
Competitor "OnSkin" is ahead with a shared keyword. By optimizing the same keyword phrase and adding unique value propositions (e.g., AI‑driven reminders), the app can capture that traffic.
The store listing shows N/A rating and 0 reviews, which deters installs and reduces algorithmic trust. Early‑review incentives can quickly generate social proof.
Beauty chart position
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Beauty Expiry Cosmetic Tracker has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 23, 2026.
Beauty Expiry Cosmetic Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Beauty Expiry Cosmetic Tracker are BeautiStics: Makeup Organizer, Expiry Notify Product Scanner, OnSkin - Skincare Scanner. These apps appear next to Beauty Expiry Cosmetic Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Beauty Expiry Cosmetic Tracker is listed in the Beauty category on the Google Play.
Based on this audit, Beauty Expiry Cosmetic Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Beauty Expiry Cosmetic Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
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