How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| debt manager | #14 | |||||
| debt tracker | #33 | |||||
| debt management | #46 | |||||
| debt payoff | #57 | |||||
| credit manager | Not ranked | — | — | |||
| loan tracker | Not ranked | — | — | |||
| iou tracker | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| bill tracker | Not ranked | — | — | |||
| expense manager | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Debt Manager and Tracker has a solid quality score (75%) and decent user rating (3.9), but suffers from poor visibility (19/100) due to weak keyword rankings and no chart presence. The primary priority is to boost keyword relevance and rankings to move into the finance category charts.
Only 4 of 10 target keywords rank, with the best rank at 14 (debt manager) and most high‑traffic terms (personal finance, expense manager) not ranked at all. This drags the overall visibility score to 21%. Re‑optimize the title, short description, and full description to embed top‑volume keywords.
The app is not appearing in the Finance category rankings, limiting organic discoverability. Without a category position, the algorithm treats the app as low relevance for finance‑related searches.
A quality score of 75% and a 3.9 rating from 174 reviews indicate solid user experience and low crash rates, giving a strong foundation for growth once visibility improves.
Keywords like "personal finance" (traffic 68) and "expense manager" (traffic 74) have high search volume but zero ranking. Adding these terms naturally in the description and subtitle can capture untapped traffic.
Competitors rank ahead with similar keyword sets. Analyzing their titles (e.g., "Debt Tracker and Reminder") shows they place the keyword early. Re‑positioning "Debt Tracker" at the front of your title can improve relevance and click‑through rate.
174 reviews is modest for the finance niche. Prompting satisfied users for 5‑star reviews and responding to existing feedback can raise the average rating and increase conversion rates.
Actionable recommendations to improve your visibility
Your description is 1715 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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