How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tourlane | #1 | — | ||||
| travel itinerary | #85 | |||||
| travel planner | Not ranked | — | — | |||
| trip manager | Not ranked | — | — | |||
| itinerary creator | Not ranked | — | — | |||
| travel documents | Not ranked | — | — | |||
| packing list | Not ranked | — | — | |||
| trip organizer | Not ranked | — | — | |||
| travel guide | Not ranked | — | — | |||
| destination planner | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
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U-Haul
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Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Tourlane has excellent user satisfaction (4.9 rating, 100% quality score) but suffers from very low ASO visibility, ranking for only 2 of 10 target keywords and missing all category charts.
The app holds a 4.9/5 rating from 389 reviews, giving it a strong credibility signal that can boost conversion when highlighted in the store listing.
Only 2 of the 10 analyzed keywords rank (tourlane #1, travel itinerary #85). Core terms like "travel planner" (traffic 45, difficulty 62) and "packing list" (traffic 63, difficulty 79) are not ranked, limiting discoverability.
Charts Score is 0%; the app is not appearing in either global or category top charts, indicating insufficient download momentum and keyword relevance.
Keywords with moderate traffic and low difficulty such as "itinerary creator" (traffic 44, difficulty 27) and "destination planner" (traffic 45, difficulty 41) are untapped and can be targeted to gain quick rankings.
Competitors like GetYourGuide and TouringBee rank for shared keywords but have no advantage in the high‑traffic term "travel planner". Optimizing for this term can capture users currently served by competitors.
Actionable recommendations to improve your visibility
Your 4.9 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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