How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| packy | #1 | — | ||||
| package tracker | #19 | |||||
| track packages | #36 | |||||
| package delivery | #53 | |||||
| shipment tracker | #60 | |||||
| parcel tracking | #66 | |||||
| ups tracker | Not ranked | — | — | |||
| fedex tracker | Not ranked | — | — | |||
| usps tracker | Not ranked | — | — | |||
| courier service | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Packy ranks #1 for its brand term but overall visibility is low (36/100) due to poor rankings for high‑traffic carrier keywords and lack of category presence. Immediate focus should be on keyword optimization and rating improvement to capture missing traffic.
The brand keyword "packy" holds rank 1 with traffic 69 and moderate difficulty (37), showing strong brand recall. Leverage this by keeping the brand name front‑loaded in the title and using it in promotional assets.
Key terms like "ups tracker" (traffic 58), "fedex tracker" (traffic 55) and "usps tracker" (traffic 54) are not ranked despite low difficulty (≈40). This represents a large, untapped search volume.
The app is not listed in any category charts (Tools) which limits algorithmic discovery and organic installs. Ranking in the Tools category requires higher install velocity and better keyword relevance.
Current title "Package Tracker – Packy" does not contain high‑traffic carrier terms. Adding up to 30 characters (e.g., "Packy: UPS, FedEx & USPS Tracker") can boost relevance for those keywords without sacrificing brand identity.
Rating sits at 3.5 with 814 reviews; improving to ≥4.2 can lift the Quality Score and conversion rate. Implement in‑app prompts after successful tracking events and offer a simple 5‑star flow before requesting written feedback.
The description truncates after 500 characters, missing many keyword opportunities. Expand the long description to 4,000 characters, embed high‑traffic keywords naturally, and add bullet points highlighting each major carrier.
Actionable recommendations to improve your visibility
Your description is 1586 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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