PillowFinder

The app ranks 7 out of 10 tracked keywords, achieving an 87% keyword score, and holds the #1 position for its brand term "pillowfinder" (traffic 62, difficulty 38). Maintain this momentum by protecting existing rankings.

Charts Score is 0%, indicating PillowFinder is not appearing in either Global or Category charts, which limits organic discovery. Without chart visibility, even strong keywords have reduced impact.

Key terms like "sleep position guide" (traffic 44) and "pillow finder tool" (traffic 59) have respectable search volume but are not ranked. Capturing these could add ~100+ monthly search impressions.

Hatch Sleep leads only on 2 shared keywords, leaving PillowFinder ahead on 5 of the top 10. Target the shared keywords where Hatch is ahead and introduce related long‑tail terms to pull additional traffic.

The app is currently listed in Shopping but is not ranked in that category. Evaluating a move to Health & Fitness or Lifestyle, where pillow‑related searches are more common, could improve category ranking and relevance.