TunaMat: Pilates Class Planner

Only 1 of 10 target keywords ranks (pilates class planner at #41) and the rest are unranked despite moderate traffic (30‑43) and difficulty (30‑41). This limits organic reach. Expand and prioritize the keyword field with high‑traffic, low‑difficulty terms.

The app currently has a 0.0 rating with no reviews, pulling the Quality Score down to 50%. Lack of social proof hurts conversion and Apple’s algorithmic weighting.

The title "TunaMat: Pilates Class Planner" only contains the brand and one keyword. Adding a high‑traffic keyword like "Pilates Instructor Tools" or "Mat Pilates Planner" to the subtitle can capture additional search volume without exceeding character limits.

Competitor Speir Pilates New shares 1 keyword and ranks ahead. Conduct a side‑by‑side analysis of their title, subtitle, and keyword list to identify missing high‑value terms (e.g., "pilates studio management").

The description immediately clarifies the app is for certified mat Pilates instructors, a focused audience that reduces competition and can be highlighted in metadata to attract the right users.