This audit was generated on April 14, 2026
The data may no longer be up to date.
This audit was generated on April 14, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| online chess battles | #15 |  |  |      | ||
| play chess online | #35 |  |  | | ||
| play chess with friends | #40 |  |  |  | ||
| offline chess | #61 |  |  |  | ||
| chess960 | #68 | |  |      | ||
| chess | Not ranked | — | — |  | ||
| chess game | Not ranked | — | — | | ||
| online chess multiplayer | Not ranked | — | — |  | ||
| chess vs ai | Not ranked | — | — |     | ||
| chess strategies | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a low overall visibility (25/100) with only 5 of 10 target keywords ranked and no chart presence. Immediate focus should be on keyword optimization and credibility signals to boost rankings and conversions.
Two keywords rank in the top 40 (online chess battles #15, play chess with friends #40) and three rank within the top 70, indicating the app can rank when competition is moderate. Leverage these wins by reinforcing related terms in the description and short description.
The primary keyword "chess" is not ranked despite a traffic potential of 86 and a difficulty of 96. This gap severely limits discoverability. The title and short description currently omit the exact term, reducing relevance signals.
The app shows a 0.0 rating with 0 reviews, which hurts trust and the quality score (50%). Lack of social proof also impacts conversion rates and can prevent chart eligibility.
Keywords such as "chess vs ai" (traffic 56, difficulty 31) and "chess strategies" (traffic 62, difficulty 39) are untapped. Incorporating these phrases naturally into the description and subtitle can capture additional organic traffic.
The app has 0% chart score and is not listed in any global or category rankings. Improving download velocity through ASO tweaks and a launch promotion can trigger chart placement, which in turn boosts visibility.
Actionable recommendations to improve your visibility
Your description is 3979 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chess: Play Online & Offline has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
Chess: Play Online & Offline is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chess: Play Online & Offline are Chess Puzzles Multiplayer Game, Chess, Chess. These apps appear next to Chess: Play Online & Offline on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chess: Play Online & Offline is listed in the Game Board category on the Google Play.
Based on this audit, Chess: Play Online & Offline should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess: Play Online & Offline.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US