Tip Mate: Tip & Bill Split

The app holds a #2 position for the exact‑match brand keyword "tip mate" (traffic 60, difficulty 41), giving it a solid foothold in branded searches.

Key generic terms such as "tip calculator" (traffic 56, difficulty 84) and "bill split" (traffic 64, difficulty 70) are not ranked, and the only ranked generic term is "tip calculator app" at #88, limiting discoverability.

Incorporate high‑traffic, medium‑difficulty keywords like "tip calculator" and "bill splitter" into the 30‑character title and 80‑character short description to capture non‑branded search volume.

The app has 0 reviews, contributing to a low quality score (50%) and harming trust signals; reviews also affect ranking algorithms.

The current description (≈500 chars) does not fully utilize the 4,000‑character limit. Expand it to >2,500 chars, naturally repeat top keywords (e.g., tip calculator, split bills, restaurant tip) and add feature bullet points.

Current assets lack keyword overlays and clear value propositions. Adding localized screenshots, a feature‑highlight video, and an icon that conveys “tip & split” can improve click‑through and conversion rates.