DeBunkered – Shelter Finder

Only 2 of the 10 target keywords rank (debunkered #1, emergency shelters #56). Core terms like "shelter finder" and "disaster relief" are unranked despite decent traffic (54 and 32). Expand the keyword set and embed high‑traffic terms in title, short description, and app copy.

The app has 0 reviews, resulting in a quality score of 25% and no rating signal for the algorithm. This hinders trust and discoverability. Implement an in‑app prompt after a successful shelter lookup to encourage 4‑5 star reviews.

The brand keyword "debunkered" already ranks #1 with traffic 50 and low difficulty (34). Use this momentum by adding related modifiers (e.g., "debunkered shelter map") to capture additional long‑tail traffic.

The app is not ranked in the Maps & Navigation category, limiting exposure in top charts. Optimize category‑specific metadata and add category‑relevant keywords like "navigation" and "maps" to improve eligibility.

Current assets lack A/B testing and may not showcase the interactive map feature. Create high‑impact screenshots and a short video highlighting real‑time shelter search, then run A/B tests to boost conversion.

Competitors such as US City Rescue Human Simulator rank ahead with shared keywords. Perform a competitor keyword gap analysis to capture missed terms like "emergency toolkit" and "crisis management" that have moderate difficulty (30‑39) and decent traffic.